Illustration from the book "Business Model Generation" by Alexander Osterwalder >> About the book
Business Model Canvas (BMC) was developed by Alexander Osterwalder and published in his book "Business Model Generation". The approach helps to scrutinize the existing business model, or to develop a new model. BMC thus represents a supplement to the method Netmapping. Netmapping helps to detect the network of indicators of success for a new business model, to develop strategies and to ensure their successful implementation.
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